November 10, 2009

Verizon’s Ad Campaign Improving Its Brand Perception Compared to AT&T

Verizon released three new ads showcasing poor 3G coverage offered by AT&T, even though, AT&T has filed a lawsuit against Verizon for airing misleading ad campaign. According to survey done by YouGov, the risk that Verizon it taking by airing these commercials is paying off big time.
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