Samsung has started a new campaign in Australia in collaboration with marketing company Tongue for launch of Samsung Galaxy S III. The odd and ill-conceived campaign is more like a staged protest in which black bus branded “WAKE UP.” came in front of Apple Store in Sydney and a group of phony protesters climbed down from the bus shouting and waving “Wake Up” placards. Samsung also has series of billboards around Sydney and a website for “Wake Up” campaign.
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