September 22, 2011

Nikon Launches Nikon 1 Brand with J1 and V1 Mirrorless Interchangeable Lens Cameras

Nikon has introduced their new Nikon 1 camera brand that will join existing Nikon D-series digital SLR cameras and the CoolPix brand of compact digital cameras. Nikon says “The name for this new system, Nikon 1, came from the idea of developing a completely new camera system that would be a leader in the digital age by starting from nothing, or "0", and giving birth to "1".” Though Nikon claims that Nikon 1 started from nothing and is a completely new camera system, the fact is mirrorless interchangeable lens cameras from Sony, Olympus and Panasonic forced Nikon to give birth to their new “1” brand.

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