July 23, 2008

Will Microsoft’s $300 Million Ad Campaign To Improve Vista’s Image Change Anything?

Microsoft started the first phase of its $300 million advertising campaign for improving and clearing up ‘misconceptions’ about Windows Vista. The ad campaign is in response to Apple’s “I’m a Mac, I’m a PC” marketing campaign. The first ad that appears on company’s website (photo above) says, “At one point, everyone thought the earth was flat.” The image links to a page informing how far Vista has come. On the page Microsoft posts: Read More

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