September 13, 2006

Movies on iTunes Store

Apple has added movies to iTunes store. Apple announced on Tuesday that it has added 75 movies to iTunes store which was selling music, music video and TV shows online. The studios that are available on iTunes movie store are Walt Disney Pictures, Pixar, Miramax Films and Touchstone Pictures which are part of Walt Disney Company. Apple will continue adding more movies and more studios. New movies are available for $12.99 as pre-release or in first week of release on DVD, after that new movies will cost $14.99 and Library title will be available for $9.99. The movies are encoded at near DVD quality at 640 x 480 resolution and the audio is encoded in dolby surround sound. Like the music store, people can rate and review the movies. According to Apple movie can be downloaded in 30 min on a 5Mbps Broadband connection and you can start watching the movie while it downloads. We tried to download Pirates of the Caribbean: The curse of the black Pearl and it took 1 hour and 12 minutes, we have a 1 Mbps connection. But like Apple said we were able to watch the movie without a problem while it was downloading and we started playing the movie with in one minute of starting the download. The Picture quality was good on my 20" screen and i think it will look on big screen TV's too.

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